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About Us

Our Story

Founded in 2023 under the visionary leadership of Mr. Karuna Pathak, Aartej was born from a simple yet powerful idea — to provide quality fashion at the best prices, making every purchase a true value for money.

What started as a passion for style and affordability has now grown into a trusted online destination for women’s fashion. From trendy palazzos, stylish tops, and versatile co-ord sets to cozy winter wear and comfortable night dresses, Aartej brings a thoughtfully curated collection to suit every mood and moment.

At Aartej, we believe fashion should be accessible, dependable, and delightful — just like our customers.

Our Goals

At Aartej, we follow the principles of STYLE, blending fashion with purpose:

  • SSustainable Choices: Take mindful steps toward eco-friendly practices in fashion and packaging.
  • TTrend-Driven: Bring the latest styles to your wardrobe without compromising on quality.
  • YYour Comfort First: Prioritize comfort with well-fitted, breathable, and season-appropriate clothing.
  • LLasting Value: Deliver high-quality fashion that lasts — at prices that respect your budget.
  • EEffortless Experience: Make online shopping smooth with quick delivery, easy returns, and great support.

With STYLE as our foundation, we aim to create a brand that’s not only fashionable but also responsible.

Key Metrics of
Company's Achievements

Analyzing the numbers behind our success:
an in-depth look at the key metrics driving our company's achievements

12k
Useful options

45%
More leads

8+
Amazing pages

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